Brand Identity & Design

A brand extends beyond a logo, color palette and a tagline. A brand not only needs to embody the vision and mission of an organization, but the community it supports. 

Matchfire specializes in crafting custom brands that serve to tell a story, inspire a movement, spark action and make an impact. Using a thorough immersion process, our strategic and creative teams work in concert to bring a brand to life through positioning, logo development, color and typography, key messaging, package design and overall identity systems. 

We also specialize in extending an existing brand through refreshed color palettes, fonts, evolved logo exploration, campaign-specific applications, collateral, sales-enablement, and event assets. We use design as visual vocabulary – to convey (sometimes complicated) concepts and persuade with personality.