Brand Identity & Design

A brand extends beyond a logo, color palette and a tagline. A brand not only needs to embody the vision and mission of an organization, but the community it supports.
Matchfire specializes in crafting custom brands that serve to tell a story, inspire a movement, spark action and make an impact. Using a thorough immersion process, our strategic and creative teams work in concert to bring a brand to life through positioning, logo development, color and typography, key messaging, package design and overall identity systems.
We also specialize in extending an existing brand through refreshed color palettes, fonts, evolved logo exploration, campaign-specific applications, collateral, sales-enablement, and event assets. We use design as visual vocabulary – to convey (sometimes complicated) concepts and persuade with personality.

Related Case Studies
- Toddi Craft Cocktails
- SLOcally Made
- Moments of CARE
- Panther
- Jewish Federation of Houston
- REACH
- Foundation for the Performing Arts Center
- Teach.org
- Project Mockingbird
- American Cinematheque
- Formosa Plastics
- LG | Kiss 2020 Bye
- Georgia Support the Vote
- The Monday Club
- Associated Students, Inc.
- French Hospital Medical Center Foundation
- Alliance to End Plastic Waste
- LG | Get Started
- Marmalade
- San Luis Coastal Education Fund
- Evidence Action
- International Delights
- Instagram x The Jed Foundation
- Kanarys
- intelliWHiTE
- CAFES
- Heart House
- Garbo
- Charleston House
- Alzheimer’s Association
- Food Revolution Day
- GOOD+
- Destination Home
- Nationwide Children’s Hospital
- NDN Collective
- Mercato
- Solve For Food
- RevTrax
- Sweet Defeat
- Children’s Health
- Salesforce.org
- Thnks
- CIE
- San Luis Obispo Tourism
- Digital Democracy
- American Heritage Chocolate
- CForce
- UNDP
- HoneyPop
- UNICEF
- Adobe Sign
- American Heart Association
- LG | Experience Happiness
- MDA