Selling a Smarter Story
RevTrax is a B2B Offer Management Platform that allows brands to utilize data science across the entire customer journey to increase ROI of campaigns.
RevTrax asked Matchfire to help with evolving the RevTrax brand in order to attract new customers, while maintaining existing customers and keeping them informed about all the B2B platform has to offer. After extensive competitor research and stakeholder interviews, Matchfire helped RevTrax define its brand position, reimagine its brand story and key messaging.
The brand discovery portion of the work led to the development of new strategic marketing programs, with a focus on brand awareness and lead generation. The approach, lead by content marketing, was supported through paid media campaigns to drive target personas to dedicated landing pages. New influxes of traffic led to qualified leads for the RevTrax sales teams, while nurturing relationships with key retailers and the CPG industry.