American Heritage Chocolate

Bringing the Sweet Brand to Life

AMERICAN HERITAGE® Chocolate is part of the Mars Wrigley Confectionery family of brands. A client relationship lasting over 9 years, Matchfire has had the opportunity to work on a variety of brand needs. Our work with AMERICAN HERITAGE® Chocolate ranges from website development, maintenance, and management, to analytics and brand strategy, to design and production work including point of purchase materials, wearables, and video production.

Ongoing Support

As one of the primary agency partners to the brand, we manage several strategic initiatives such as:

Content strategy
Email strategy and execution and database management
Council on content, advertising, and general marketing strategy
Copywriting and content creation
In-depth Website analytics and reporting
General Website Maintenance
Continued SEO optimization
Continued accessibility optimization
Identifying and coordinating paid and earned media opportunities

Website Refresh UX, Design & Development

Website Design and Development

We created a completely responsive website that enables existing users to entice new users to the site through sweet social sharing tools, built directly into a custom parallax timeline. In addition, robust and informational features were created to drive traffic to historical partner sites for online orders. Product retailers and MARS associates can collaborate to manage and maintain the site’s content through three separate CMS login levels. Check out this recap video shared at the Historical Chocolate Society meeting in 2019.

Development tech:

- Headless architecture
- Multiple user-types with different experiences and permissions
- Extensive SEO work and metadata management
- Stringent accessibility requirements
- React search

Design Support

Shown below is a selection of design work from point of purchase materials for in-store display to wearables, lifestyle photography, custom gifs, and assets for the AMERICAN HERITAGE Chocolate brand store on Amazon.