American Heritage Chocolate

Marketing & Design Support

AMERICAN HERITAGE® Chocolate is part of the Mars Wrigley Confectionery family of brands. A client relationship lasting over 9 years has afforded us the opportunity to work on a variety of brand needs. Our work with AMERICAN HERITAGE Chocolate ranges from website development, maintenance, and management; to analytics and brand strategy; to design and production work including point of purchase materials, wearables, and video production.

The Work

We created a completely responsive website that enables existing users to entice new users to the site through sweet social sharing tools, built directly into a custom parallax timeline. In addition, robust and informational features were created to drive traffic to historical partner sites for online orders. Product retailers and MARS associates can collaborate to manage and maintain the site’s content through three separate CMS login levels. Check out this recap video shared at the Historical Chocolate Society meeting in 2019.

Website Refresh UX, Design & Development

Brand Materials

Shown below is a selection of design work from point of purchase materials for in-store display to wearables, lifestyle photography, custom gifs, and assets for the AMERICAN HERITAGE Chocolate brand store on Amazon.

Wearables Slogans & Designs

Play Video

Historical Recipes Booklet & Promotional Video

Above: Retail Display Brochure | Below: Display Banner & Recipe Cards

 

Custom Made Spice Board for Retail Display + Custom Spice Illustrations Shown as Background Design Element

Amazon Assets for Branded Store Front

Custom Design & Crafted Wooden Display

Case Cards & Scratch n' Sniff Postcards

Custom Gifs for Instgram