Nationwide Children’s Hospital
Nationalizing Brand Awareness for a Good Cause
Nationwide Children’s Hospital has been a leader in national pediatric medical research and treatment for decades. Their vision is to redefine the role of the children’s hospital in the achievement of optimal health. They treat the sickest of patients and build research programs to ensure tomorrow’s breakthroughs help children everywhere.
Nationwide Children’s Hospital, known for its regional services and outreach, engaged Matchfire to build the nonprofit’s brand nationally. Nationwide Children’s Hospital needed to raise both the brand awareness of the organization, while identifying opportunities for new revenue.
We started with the development of an internal resources and infrastructure plan, followed by creating a fully integrated, multi phased national brand campaign that included print, PR, digital, social, and retail cause marketing. The initial campaign rolled out with incredible results including placements in People magazine, a social media campaign to engage national donors, and the launch of several new national retail partnerships. The strategy for phase two included national TV, larger and more impactful print placements, along with branding and fundraising initiatives with brands including Bath & Body Works., Justice and Big Lots.