Nationwide Children’s Campaign

Nationwide Children’s Hospital has been a leader in national pediatric medical research and treatment for decades. Their vision is to redefine the role of the children’s hospital in the achievement of optimal health.

The challenge: the hospital has only been known for its regional services and outreach. Matchfire was engaged to take Nationwide Children’s regional brand to market nationally while raising both brand awareness and new revenue for the organization.

We started with the development of an internal resources and infrastructure plan, followed by creating a fully integrated national brand campaign that included print, PR, digital, social, and retail cause marketing. The initial campaign rolled out with incredible results including placement in People magazine, a social media campaign to engage national donors, and the launch of several new national retail partnerships. The strategy for phase two included national TV, greater print placements and branding and fundraising initiatives with brands including Justice stores, Big Lots, and Bath & Body Works.