A rebrand inspired by the experience of cinema
This brand project has been one of the most exciting branding projects we have ever worked on. Why? Because we needed to break the mold and make a splash in the overcrowded, attention vying, movie industry hubbub of not only Hollywood but the Nation.
We wanted the new look and feel to be edgy and modern, yet simple and complementary in order to represent the multigenre seeking, international movie-going audience. This brand needed to compete with Quinton Tarrantinos, the Beverly, and the Motion Picture Academy Museum, two of the AC’s biggest competitors. Additionally, creating a brand identity that worked not only in digital channels but on the big screen in theatres was a new, exciting challenge that the team conquered.