Inspiring with Moments
Adobe Sign, Adobe’s electronic signature solution, was looking to create momentum surrounding their new Signature Moments campaign, “A better way to sign.” They wanted to highlight their unique technology solution, targeting existing customers and new audiences.
After a few in depth conversations with the Adobe team, competitor and industry research, we came up with a fun and engaging way to introduce Adobe’s platform to both new and existing audiences.
After signing into Facebook through the Signature Moment microsite, users are asked to select one of six photos pulled from their Facebook Profile. After the user chooses the photo, their “Signature Moment,” the microsite creates a new shareable image, paired with events and facts that occurred on that very same day, but from a different year.