Dynamically Serving Content Based on Personality
The GOOD+ Foundation is a leading national nonprofit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers, and caregivers, creating an upward trajectory for the whole family.
We were tasked with redesigning the website and creating a marketing strategy that elevates the existing brand to reflect their growth and expansion from a local New York-based charity to a national philanthropic leader. The website needed to be fully responsive, improve the overall user experience, streamline content management, and increase SEO.
The new GOOD+ Foundation website focuses on highlighting the foundation’s story in a way that clearly conveys their mission and as a result, inspires others to get involved. An all-new infographic is center stage, showcasing the tremendous impact that GOOD+ Foundation as has had on the nation. Strong calls-to-action and new technology integrations with the fundraising platform Classy are prominently featured throughout the site, allowing users to seamlessly take action and get involved. Beyond just a redesigned website, we also created an integrated, yearlong fundraising campaign and engagement strategy, inclusive of peer-to-peer fundraising tactics, email marketing template and guideline, social media support, and best practices.