Bringing an influencer's beauty brand to life.
The HoneyPop brand and product line were created as an opportunity to provide beauty tools and products that align with the interests and audience of YouTube Star and lifestyle influencer, Remi Cruz; @missremiashten.
Remi Ashton, YouTube influencer, and her product team, MME, came to Matchfire with the task of helping them launch HoneyPop, Remi’s new beauty product line. The product was already in production and the team needed Matchfire to create a cohesive brand look and feel, an e-commerce website, social and paid media strategies, and a launch plan.
Matchfire helped launch HoneyPop in Spring of 2018. Our role was to develop and manage the entire marketing plan for the brand, which included everything from social media promotions, a lifestyle photo shoot, video production, website design and development, and social media community management.
As part of the launch plan, Matchfire attended VidCon 2018 as exhibitors for the HoneyPop Face Mask Kit. In addition, Remi Cruz provided meet and greet opportunities at the HoneyPop booth and raffled off a private dining experience, all managed and executed by Matchfire.