Bringing an influencer's beauty brand to life.

Pink Matchfire Decorative Logo

The HoneyPop brand and product line were created as an opportunity to provide beauty tools and products that align with the interests and audience of YouTube Star and lifestyle influencer, Remi Cruz; @missremiashten.

The Ask

Remi Ashton, YouTube influencer, and her product team, MME, came to Matchfire with the task of helping them launch HoneyPop, Remi’s new beauty product line. The product was already in production and the team needed Matchfire to create a cohesive brand look and feel, an e-commerce website, social and paid media strategies, and a launch plan.



The Solution

Matchfire helped launch HoneyPop in Spring of 2018. Our role was to develop and manage the entire marketing plan for the brand, which included everything from social media promotions, a lifestyle photo shoot, video production, website design and development, and social media community management.

As part of the launch plan, Matchfire attended VidCon 2018 as exhibitors for the HoneyPop Face Mask Kit. In addition, Remi Cruz provided meet and greet opportunities at the HoneyPop booth and raffled off a private dining experience, all managed and executed by Matchfire.

HoneyPop iMac Mockup of Website
Picture of Remi Smiling
HoneyPop Tropical Fruit Flat Lay
A list of Remi's favorite songs
Remi blowing a kiss on an orange background
Back to School Image for Instagram
Back To School Image with HoneyPop Products
Back to school image with HoneyPop products and school supplies
Best Friends Day with Remi and her friend