Enticing Donors with Design
Cal Poly San Luis Obispo’s College of Agriculture, Food and Environmental Sciences (CAFES) boasts one of the nation’s most prestigious undergraduate agriculture programs with 15 majors, 22 minors, and almost 4,000 undergraduate students enrolled. CAFES has nearly 6,000 acres of land paired with numerous state-of-the-art facilities for everything ranging from wine production to meat and food processing.
Design and develop a campaign identity for their five-year fundraising campaign initiative that differentiates CAFES from all other college departments across the Cal Poly campus.
We created a campaign identity that complements the existing Cal Poly and CAFES brands, yet stands out and differentiates it from other colleges, enticing supporters to contribute. The campaign, named “This is Reality”, embodied the Learn By Doing motto and showcased the variety of classes, programs, technologies and experiences offered to CAFES students.