Enticing Donors with Design

Cal Poly San Luis Obispo’s College of Agriculture, Food and Environmental Sciences (CAFES) boasts one of the nation’s most prestigious undergraduate agriculture programs with 15 majors, 22 minors, and almost 4,000 undergraduate students enrolled. CAFES has nearly 6,000 acres of land paired with numerous state-of-the-art facilities for everything ranging from wine production to meat and food processing.

The Ask

Design and develop a campaign identity for their five-year fundraising campaign initiative that differentiates CAFES from all other college departments across the Cal Poly campus.

This is Reality campaign image for CAFES from the Matchfire case study
Three men in a field flying a drone, with line sketches overlayed for the CAFES This is Reality campaign
A woman in a vineyard with line drawings overlayed

The Solution

We created a campaign identity that complements the existing Cal Poly and CAFES brands, yet stands out and differentiates it from other colleges, enticing supporters to contribute. The campaign, named “This is Reality”, embodied the Learn By Doing motto and showcased the variety of classes, programs, technologies and experiences offered to CAFES students.

A photo of a man in a laboratory with the CAFES slogan This is Reality
Printed material examples from the CAFES case study from Matchfire
A woman in a cowboy hat harnessing a horse in a field
This is Reality logo for CAFES, by Matchfire