Elevating the Independent Grocer

Mercato is a grocery technology company that brings independent grocerers into the future.

The Ask

After a successful first year, Mercato needed some help refining the brand’s messaging and translating that across their digital real estate.

mock up of the mercato website on an imac
a person using the mercato app on their phone
an arrangement of fruits
a woman and man discussing together

The Solution

Through stakeholder and customer interviews, we recalibrated the brand’s messaging for the merchant side and consumer side of their business. This messaging was carried through their homepage, landing pages, emails, blog content, paid media initiatives and printed brand collateral.

a perspective layout of the mercato webpages
mercato business cards and groceries in a split view
a point of sales mock up with the mercato app