Elevating the Independent Grocer
Mercato is a grocery technology company that brings independent grocerers into the future.
After a successful first year, Mercato needed some help refining the brand’s messaging and translating that across their digital real estate.
Through stakeholder and customer interviews, we recalibrated the brand’s messaging for the merchant side and consumer side of their business. This messaging was carried through their homepage, landing pages, emails, blog content, paid media initiatives and printed brand collateral.