Refreshing the Sweet Message
Sweet Defeat is a revolutionary product that stops sugar cravings in seconds.
Matchfire was tasked with redefining the brand positioning, messaging and identity for Sweet Defeat in order to better align with their target consumers and expanded product offerings.
After going through a brand discovery process with stakeholders and analyzing existing assets and data, we determined what was missing was the emotional connection to the consumer. Brands within the diet and lifestyle category must speak to why someone needs the product and convey the results it offers. With this insight, we updated messaging and assets including a new logo, website, landing pages, social media strategy, product packaging, trade show collateral and branded collateral. Since then, Sweet Defeat has increased customer retention, increased organic email sign ups, and doubled engagement across their paid social media.