Humanizing Gratitude in a Technology Solution
Thnks is a unique business-to-business platform that leverages both technology and the science of gratitude to empower business professionals to build stronger relationships through efficient, personalized and thoughtful gestures of appreciation.
Matchfire was tasked with completing overhauling the Thnks brand. The brand identity needed to reflect the brand’s recent business and user growth, as well as better reflect the human-centered solution to the technology platform.
After an extensive discovery and insights process, we updated Thnks’ brand positioning to highlight the science of gratitude in business, a unique and humanistic approach. The Thnks rebrand focused on humanizing the technology solution through a personable look and feel, as well as a pivot in the brand’s messaging.
Matchfire built the new brand around the concept of a handwritten note, pairing more approachable elements to the traditional brand identity. We designed the brand look and feel, tagline and overarching messaging across touchpoints, including website, landing pages, emails, digital and print collateral, video and social.