Humanizing Gratitude in a Technology Solution

Thnks is a unique business-to-business platform that leverages both technology and the science of gratitude to empower business professionals to build stronger relationships through efficient, personalized and thoughtful gestures of appreciation.

The Ask

Matchfire was tasked with completing overhauling the Thnks brand. The brand identity needed to reflect the brand’s recent business and user growth, as well as better reflect the human-centered solution to the technology platform.

brand illustration for thnks

The Solution

After an extensive discovery and insights process, we updated Thnks’ brand positioning to highlight the science of gratitude in business, a unique and humanistic approach. The Thnks rebrand focused on humanizing the technology solution through a personable look and feel, as well as a pivot in the brand’s messaging.

Matchfire built the new brand around the concept of a handwritten note, pairing more approachable elements to the traditional brand identity. We designed the brand look and feel, tagline and overarching messaging across touchpoints, including website, landing pages, emails, digital and print collateral, video and social.

Thnks mobile screen designs
Thnks brand identity stationary system

The Awards

Matchfire is honored to have been awarded multiple awards for this strategy, campaign and design work.

Thnks brand illustration Play Video
Thnks mobile website mockup of desk with coffee and laptop
Thnks branded book design with flat illustration graphics