Food Revolution Day
An online movement with offline impact.
Worldwide, there are more than 42 million children under the age of 5 who are overweight or obese. Celebrity chef, Jamie Oliver called upon the G20 Leaders to get practical cooking on the curriculum for school children. Food Revolution Day is an opportunity to shout about food education, get inspired to cook great food from scratch and be empowered to help change the global obesity crisis.
We were tasked with designing and creating the website and organizational tools that power the Food Revolution Day initiative.
We helped Jamie Oliver and Food Revolution Day become a global movement by creating a custom website that integrated multiple platforms to build community by displaying events and funds raised at workplaces, school, farmer’s markets, restaurants, and more on a global map – in real time. To date, Food Revolution Day events have taken place in over 600 cities in 70 countries. More than 90k followers have joined the Revolution’s social media channels and have created over 150,000 FRD related posts.