Defend. Develop. Decolonize.
NDN Collective is a new non-profit organization with an unprecedented goal: build the collective power of Indigenous People to create a more just and equitable world for all people and the planet.
Matchfire was hired to build and launch the brand, from positioning to identify to key messaging to website.
The brand language needed to be unapologetically native and convey that this is a national organization with clear goals and infrastructure. For the logo, we created a hand-painted letter mark contrasted with a clean and modern type face in strong colors like red and black to convey the brand’s bold and empowering personality. The photography and video style is raw and personal in black and white and is shot by Indigenous photographers.The result was a full suite of branding elements including logo, business cards, letterhead, PowerPoint template, website and a comprehensive style guide
The design team for this project was awarded the silver Indigo Award for Branding of Social Change. Indigo is a design competition, judged by a jury hand-picked for their innovative contributions in digital design. The awards recognize outstanding work in digital design, with an emphasis on inspired composition and layout.