Heart House

From chaos to calm.

Heart House is an education nonprofit that serves refugee children in Dallas, Texas with a holistic after-school program utilizing social emotional learning to help them thrive in their new community.

The Ask

Matchfire was approached by Heart House to find a better way to represent their organization and tell their story. Their branding was outdated, their messaging a bit confusing, and they were relatively unknown in the Dallas Fort Worth area despite their great work.

The Solution

We took them through our positioning and purpose exercise and ultimately recommended a full brand refresh. In addition to refining their brand messaging, we developed a new brand identity and design language, new website, internal branding materials, and external marketing materials including a revamped corporate sponsorship deck, business cards, and outdoor signage. Matchfire continues to partner with Heart House to increase awareness and support for their organization.