From Chaos to Calm
Heart House is an education nonprofit that serves refugee children in Dallas, Texas with a holistic after school program utilizing social emotional learning to help them thrive in their new community.
Matchfire was approached by Heart House to find a better way to represent their organization and tell their story. Their branding was outdated, their messaging a bit confusing, and they were relatively unknown in the Dallas Fort Worth area despite their great work.
We took them through our positioning and purpose exercise and ultimately recommended a full brand refresh. In addition to refining their brand messaging, we developed a new brand identity and design language, new website, internal branding materials, and external marketing materials including a revamped corporate sponsorship deck, business cards, and outdoor signage. Matchfire continues to partner with Heart House to increase awareness and support for their organization.