An action hero's beverage of choice.

Matchfire orange stroke icon background decoration

CForce is a new bottled water brand launched and owned by the one and only Chuck Norris. He and his wife Gina discovered an aquifer on their ranch in Navasota, Texas and launched CForce artesian water with a naturally high pH that’s bottled at the source.

The Ask

Matchfire built and launched the brand from the ground up with an intriguing brand story and social enterprise components.

CForce bottled water by Chuck Norris
CForce water sitting on table with healthy food ingredients
Chuck Norris looking tough
Chuck Norris' face on American landmark
CForce bottling company facility with branded company van
CForce with mountain range in background
CForce social ad example
CForce water bottle on table with finger food snacks

The Solution

We brought CForce brand to life through innovative packaging, website, content strategy and marketing activation across paid and organic social media, paid search, display, PR and event marketing. All the while reinforcing the iconic Chuck Norris name as well as the family’s commitment to social purpose from environment friendly packaging to supporting Kickstart Kids, his non-profit teaching karate and life skills to children. CForce became the second fastest growing water in Texas and is gaining distribution, awareness and sales across the country.

CForce iMac mockup showing new website design work