Highlighting a Change in Women Healthcare
Founded by renowned Dallas OB/GYN, Dr. Kamilia Smith, Charleston House takes a personalized approach to women’s healthcare and wellness, improving the overall experience for women throughout all stages of life.
Matchfire was tasked with branding and launching Dr. Smith’s innovative, new medical practice. Inspired by the modern woman and emphasizing individualized care and advocacy for her patients, everything about the practice needed to convey a sense of warmth and hospitality that would set it apart from the typical medical experience.
After discovery and brand positioning exercises, Matchfire took on the challenge of naming, ultimately landing on Charleston House Women’s Health and Wellness.
The logo system features a narrow house shape, inspired by the quaint houses in Charleston, South Carolina, paired with a nuanced primary typeface with thicks and thins to help convey a warm, boutique feel. Use of white space and palm shadows throughout the design brought a sense of serenity to the brand while also harkening back to the spirit of Charleston.
From there we developed the brand design language from the ground up, including brand identity system, dynamic web experience, marketing collateral, and social presence.