A peer-to-peer fundraiser, sunrise-to-sunset.
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Their mission is to eliminate Alzheimer’s disease through the advancement of research, provide and enhance care and support for all affected and to reduce the risk of dementia through the promotion of brain health.
The Alzheimer’s Association needed help raising awareness and funds for care, support, and research efforts.
Through a multi-phase strategy that included a customized Convio installation, we created the most unique peer-to-peer fundraising effort, ever. The Longest Day, held on the Summer Solstice, challenged teammates to complete 16 hours of any activity to raise awareness and honor the strength, passion, and endurance of people facing Alzheimer’s. A custom mobile app allowed teams to interact and supporters to get social updates via SMS and posting. The campaign surpassed all goals by raising over $1.3 million and rallying more than 730 registered teams and 2,100 participants. That’s some serious good.