When You Need Something a Little Sweet

Marmalade Moscato was a natural fit. Good day, bad day or Wednesday. Not too sweet. Not too tart. And just a hint of effervescence. Toast to anything.

The Ask

Grape grower, Gary Agajanian came to us with a concept to produce a sweet wine – Marmalade, made from Orange Muscat. Our job was to create a brand identity that evoked a sense of playfulness, yet established shelf-presence and credibility. The need was to position the brand above the standards seen in the inexpensive, sweet wine category.

The Solution

To elevate the brand above the competition and comparable to premium wine, we created a contemporary logo and color palette of contrasting colors, coupled with the texture, varnish spot treatments and stark white classic crest paper and a standard Bordeaux bottle shape.