At the peak of MySpace's dominance—115 million monthly visitors at its height—Matchfire oversees the MySpace "Impact Channel," one of the platform's social cause hubs. The channel connected nonprofits, celebrities, and millions of young users around issues that mattered, making Matchfire one of the first agencies to treat social media as a serious vehicle for cause marketing.

Matchfire begins its long-running partnership with the Make Yourself Foundation—the charitable arm of the band Incubus—raising $2 million since 2006. The partnership included hosting and auctioning off meet-and-greets and special access experiences at every stop on their U.S. and European tours, turning fan passion directly into philanthropic fuel.

Matchfire runs a Mastercard-funded experience auction raising awareness and funds around inequality in South Africa. Prizes included a private train ride with Charlize Theron and a meet-and-greet with Nelson Mandela and Bill Clinton. The bar was set high and the campaign established Matchfire's ability to deliver once-in-a-lifetime experiences as a fundraising mechanism.

Matchfire runs cause marketing campaigns with cultural lightning rods—comedian Stephen Colbert and NFL star Tiki Barber—extending the agency's reach into entertainment and sports philanthropy. These campaigns demonstrated Matchfire's ability to match brand-right talent to cause-driven moments before influencer marketing had a name.

Matchfire brings Gary Vaynerchuk to South by Southwest for the Pepsi Refresh program, letting live audiences vote on which local charities deserved donations. Public-powered charity at scale, years before crowdfunding was mainstream. It was one of the earliest examples of real-time audience participation driving philanthropic outcomes.

Matchfire starts managing Facebook brand pages for Weber Shandwick's portfolio including Electrolux, Frigidaire, Ragu, Hellmann's, Simple, Oscar Mayer, the Wienermobile, and more. Contests, sweepstakes, user-generated content, and cause marketing integrations defined how CPG brands used social media in its earliest days, while Matchfire wrote the rules in real time.

Matchfire took over management of one of the most famous charity auctions in the world—the annual Power Lunch with Warren Buffett benefiting the GLIDE Foundation. Over 18 years, the campaign has raised more than $52 million to support San Francisco’s most vulnerable residents, including the highest-priced charity item ever sold on eBay at $19 million. Across several years, the auction consistently generated between $3 million and $5 million annually.

Matchfire delivers a full rebrand and website rebuild for Teach.org, including a custom teacher certification search tool covering all U.S. programs and a career roadmap tool that positions the site as the definitive resource for aspiring teachers. The project combined brand strategy, UX, and content into a platform built to serve a national audience at scale.

The partnership, which began in 2002, grew to raise more than $5 million for Recording Academy charities, including the GRAMMY Foundation®, MusiCares®, and GRAMMY Museum®. Over two decades, Matchfire’s auction expertise and celebrity relationships made it a key driver of digital fundraising across both organizations.

Matchfire modernized MDA’s digital presence with a full website redesign, launched the national Live Unlimited awareness campaign, and expanded engagement through innovative activations—including a 24-hour Twitch game-a-thon that raised over $200,000.

At the 75th Annual Golden Globe Awards, Matchfire runs the TIME'S UP "Black Dresses" campaign, raising $150,000 in the cultural #MeToo moment that had the entire entertainment industry paying attention. The campaign turned a red carpet statement into an impactful fundraising campaign.

Matchfire builds LG's entire social purpose platform, "Experience Happiness", launching at the top of One World Observatory on International Day of Happiness. The platform reaches 1.8 million youth in year one, earns a Times Square billboard, deploys celebrity influencers, and spans a cross-business-unit strategy. By year five, 6 million kids have been trained in the science of happiness.

Matchfire sells 2,000 limited-edition pieces by artist and activist Ai Weiwei—selling out in hours and raising $775,000 in support of humanitarian relief efforts. The campaign combined the urgency of a limited release with the cultural gravity of one of the world's most recognized contemporary artists.

Matchfire is a long-standing strategic and creative partner to Mars Wrigley Premium Brands, leading creative strategy and full-funnel execution for Ethel M Chocolates and American Heritage Chocolate—from seasonal campaigns, to eCommerce, retail, and the visual design of the annual meeting of the Heritage Chocolate Society.

Matchfire rebuilt the American Cinematheque from the ground up—delivering an award-winning brand alongside a fully custom website and integrated POS system that powers both digital and in-theater experiences. Designed to compete with the Beverly Cinema and the Academy Museum of Motion Pictures, the platform gives one of L.A.’s most iconic film institutions the infrastructure to match its cultural relevance.

Matchfire raises $4 million to date for the Andy Warhol Foundation—advancing the visual arts through a series of high-profile auction campaigns that match the foundation's cultural weight with Matchfire's auction expertise. The partnership is one of the agency's most prestigious ongoing relationships in the arts space.