Eluna
Turning a fragmented experience into a digital home that supports, empowers, and heals.
As Eluna approached its 25th year of supporting children, teens, and families impacted by grief and addiction, the organization partnered with Matchfire to elevate its presence through a refreshed visual identity and a full redesign and rebuild of ElunaNetwork.org.
The Challenge
Eluna’s website had long been a trusted hub for families navigating grief and addiction, and the professionals who support them. However, as the organization expanded and audience needs became more complex, the digital experience needed to evolve to keep pace.
The site’s navigation no longer aligned with how users searched for support, and the CMS limited Eluna’s ability to manage content efficiently. Additionally, there was a missed opportunity to extend brand consistency across digital channels such as email and social media.
Eluna came to Matchfire for a strategic redesign, an update grounded in analytics, audience behavior, and ease of use. The goal was to create a modern, scalable platform that reflects Eluna’s mission and makes it easier to serve families and professionals in meaningful ways.
The Solution
Matchfire partnered with Eluna to build something more than a platform. Together, we built a digital foundation designed to support families seeking direction and guidance, and the professionals dedicated to guiding them.
Our approach was rooted in data, empathy, and growth. From structure to design to content systems, every element was crafted to work beautifully, communicate clearly, and stay true to Eluna’s mission.
A Smarter Structure for Real Life
We began with what matters most—people. Through research and stakeholder interviews, we mapped real user journeys: how families search for support, how professionals build trust, and where the previous site fell short. The result was a cleaner, smarter architecture that helps audiences find what they need faster and with less friction.
Design That Reflects Hope and Clarity
While Eluna’s work addresses deeply emotional topics, the brand is rooted in empowerment, connection, and support, not sorrow. So we designed a website that feels uplifting, approachable, and easy to navigate.
The look and feel strike a balance, bright and optimistic, but grounded and trustworthy. Clear type, vibrant photography, and structured layouts guide users through programs and resources without overwhelm. Every element was crafted to help families and professionals feel supported and confident in what they find.
We also introduced a visual design system, typography, color, iconography, and layout patterns that now extend across the web, email, and social. It’s a unified, flexible brand toolkit Eluna’s team can use to stay consistent across every touchpoint.
A Platform Built to Grow
We custom-built Eluna’s CMS using WordPress, tailored with reusable content blocks, flexible templates, and deep integrations. Their team can now create new pages, launch campaigns, and share stories, without writing a line of code.What used to take days now takes minutes. And the brand stays consistent, no matter who’s creating the content.
Why It Matters & What’s Next
The new site is more than a redesign, it’s a reflection of who Eluna is and what they make possible. For families, it’s a place to feel seen, understood, and supported. For professionals, it’s a toolkit that empowers them to do more, faster. For the Eluna team, it’s freedom, to create, to update, to grow. It’s not just a website. It’s a digital home built to serve and scale a mission that matters.
We continue to partner with Eluna to:
- Support ongoing campaigns and seasonal storytelling
- Expand CMS capabilities with new content modules and mobile ux improvement
- Refine analytics to deepen insight and impact
Because great platforms don’t stand still, they grow with the people they serve.
