Solve For Food

Solve For Food is revolutionary food company focused on processing and packaging better food for everyone, everywhere. Using advanced food preparation and preservation technology, Solve For Food is able to produce packaged food with extended shelf-life that retains natural flavors as well as nearly 100% of its nutritional value.

Solve For Food came to Matchfire with a big idea: to disrupt an industry that hadn’t changed in over 200 years.

They needed a way to not only articulate the power and impact of this revolutionary technology, they also needed to get attention. They needed to launch a one-of-a-kind brand, from identity to messaging to brand design, as well as develop campaigns to attract investors and prospective clients alike.

After a thorough discovery process that included stakeholder interviews, industry research, and detailed market segmentation, we designed the entire brand identity system, including logo, brand language, a tagline, and brand messaging.

We articulated the brand visually with a modern, clean, responsive website and branded explainer video. A comprehensive PR and thought-leadership strategy was created to bring Solve For Food to the forefront of a stagnant industry. Showcasing this new company at the reThink Food Conference in Napa, CA, we introduced Solve For Food to leading industry experts, food activists, chefs, and media members. Supplemented by targeted digital media campaigns along with ongoing content development we helped to secure new investment, partnership, and client discussions.