iGii
Delivering Superior Sensitivity — Sustainably.
Founded in 2014, iGii (formerly Integrated Graphene) is far from a typical materials science company. At the heart of their innovation is Gii—a proprietary, scalable form of graphene with exceptional conductivity. This technology unlocks groundbreaking possibilities across a wide array of applications. Yet, despite their technological edge, iGii’s brand identity lagged behind. Overly technical and disconnected from their broader vision, the existing branding failed to clearly convey the company’s pioneering spirit and transformative potential.
The Challenge
iGii needed more than a facelift—they needed a full brand evolution. From renaming and repositioning to a fresh visual identity and scalable digital presence, the goal was to create a brand that resonated with both technical audiences and commercial partners alike. Their outdated Squarespace website also hindered their ability to grow and communicate effectively.
Our Approach
Matchfire began by immersing in iGii’s mission and redefining the brand from its core. The result was a unified brand positioning platform anchored in a bold new message:
“We help you shape what’s next, now.”
This statement not only reflects the innovative spirit of iGii but also serves as the guiding thread for all strategic and creative decisions. Alongside this, we developed a robust brand foundation, including brand personality traits, values, and a cohesive brand lexicon.
Visual Identity
The new visual identity centers around two intersecting, multicolored hexagons—an abstract representation of Gii’s 3D carbon nanostructure. These overlapping forms symbolize transparency, integration, and collaboration. The dynamic, angled lines convey momentum and innovation, reinforcing iGii’s future-forward ethos.
The logotype is minimalist and modern, featuring three orange circles in the “i” characters—an intentional nod to both design precision and visual continuity with iGii’s legacy palette of orange and black. A vibrant color spectrum, used across marketing and digital touchpoints, introduces energy and freshness while signaling the brand’s transformative approach.
Digital Experience
The redesigned website brings the brand to life with a clean, intuitive interface paired with striking custom graphics. Bold, digestible content sections emphasize clarity and confidence, while subtle textures and geometric patterns echo the hexagonal motif to maintain visual cohesion throughout. A custom photo treatment—angular corners echoing the logo’s geometry—adds a distinctive and consistent visual layer.
A comprehensive icon system was also developed, featuring simple orange hexagons layered over the brand’s signature spectrum graphics. These icons enhance usability and help anchor the new visual system across key landing pages.
Deliverables
In addition to the brand strategy and website redesign, we produced a complete suite of brand collateral, including: Brand guidelines, Custom business cards, LinkedIn profile graphics, Social media and presentation templates, Email signatures and Letterhead templates.
The Outcome
The launch of the new iGii brand marked a pivotal moment in the company’s evolution. With a revitalized identity and a powerful digital platform, iGii is now better positioned to scale, inspire, and lead the next era of graphene innovation.
