Delivering Care at Home
For 75 years, CARE has been helping those in need around the world. In response to COVID-19, for the first time ever, CARE called on all Americans to help deliver new CARE Packages supporting today’s heroes: frontline and medical workers, caregivers, and individuals in need around the world with financial support and messages of hope.
With an urgent need to launch the CARE Package program immediately, CARE came to Matchfire to quickly develop a website enabling people to send gift cards, messages of support and donations to support those on the frontlines of COVID-19.
Thanks to a partnership with Mastercard, the website integrated directly with a third-party system to allow users to buy and send a gift card digitally, right from the CARE site. The site also allowed users to specify and donate to various CARE initiatives like delivering critical goods and services to vulnerable communities, including meals for school-aged children.
The site was built with extensibility in mind, so as the COVID-19 pandemic evolved and the needs shifted, so did the CARE Packages and our work with CARE. Though we developed and launched the site in just a few days, Matchfire continued to support the initiative for months to come.