Social Gets Fit

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Equinox is a fitness brand with integrated luxury and lifestyle offerings centered on movement, nutrition, and regeneration. They are passionate about high-performance living and believes that everyone has untapped potential within them and it takes a disruptive approach to unleash it.

The Ask

As an expanding company, Equinox wanted to create a more meaningful digital relationship with their members. They realized that social media was going to be transformative and that their members were their biggest asset. Equinox needed help using social media to bridge the internal with the external, creating a more efficient and localized relationship with their members.

Equinox asked Matchfire to build a state of the art social media command center and to outline and support operational strategies needed to ensure the insights captured in the command center increased staff efficacy across business objectives.


Dumbbell weights
Man in workout pose
Runner sprinting to the finish line

The Solution

We helped Equinox craft transformative solutions around their biggest asset: members. We provided the expertise and tools to allow social intelligence to bridge the internal with the external—creating a more efficient and localized relationship with their members across the world. Using customized training manuals and digital playbooks along with a state-of-the-art command center in NYC, we helped Equinox transform into a truly social business.