A New Engagement Strategy

a line art version of the matchfire logo

As one of the world’s leading humanitarian aid organizations looked to evaluate and evolve its brand value to potential corporate sponsors, CARE engaged with Matchfire to provide data-driven, actionable recommendations to develop its partnerships.

The Ask

Over the course of the 3-month engagement, Matchfire collected and analyzed data resulting in a brand and media valuation for the organization. Additionally, Matchfire’s report unearthed detailed demographic and psychographic insights about CARE’s key constituents.

A group of kids smiling at the camera
the care logo
a young girl in smiling for the camera

The Solution

Through both processes, Matchfire gleaned key insights and recommendations to guide CARE through securing new partnerships and maturing current partnerships to bring added value to both parties — and continue CARE’s legacy of developing and managing programs that change the world for the better.

a woman in africa playing with her child
a woman looking at the camera
a group of kids with their parents in africa