For more than a decade, Meathead Movers has been quietly moving women out of domestic violent situations—for free.
About a year ago, this quiet act of compassion went viral when LA Weekly caught wind of their story. By making corporate philanthropy and do-good-ed-ness just a way of life at their business, they inadvertently started a movement to end domestic violence. Matchfire was hired to take their mission nationwide by establishing a brand identity and the #MoveToEndDV campaign. Their digital campaign launches this week and will establish a nationwide team of ambassadors and track pledges across the globe to end domestic violence—for good.