Documentary filmmakers Marijane Miller, Jennifer Clymer and Maggie Chieffo tapped Matchfire to create a dynamic brand experience for their film Be Prepared to Stop.
The film showcases the decline of America’s highway infrastructure, illuminating a dire and often dangerous state of affairs that seemingly goes unnoticed until big problems occur. Matchfire partnered with the filmmaker trio to bring relevance and awareness to the issue by creating an engaging and captivating brand and digital storytelling platform. This week, Be Prepared to Stop rolls into Los Angeles for a Hollywood premiere at Raleigh Studios.