MDA & Matchfire inspires the world to #LiveUnlimited

Inspired by families who defy limits every day, Muscular Dystrophy Association teamed up with Matchfire to launch the 6-week #LiveUnlimited summer campaign— encouraging the public to share how they live unlimited in support of MDA.

With a goal to raise awareness and increase relevance for MDA, this digitally-driven campaign engages existing audiences and inspires new ones through celebrity performances on Facebook Live, and a 24-hour live-stream gaming and variety show.

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