Care-One
Transforming Care-One Into a Scalable, Human-Centered Experience
Care-One.com, the primary platform for showcasing CareOne’s network of private assisted living communities, had become outdated both visually and functionally. The site was slow to load, difficult to navigate, and lacked the technical foundation needed to perform well in search engines. It also failed to reflect the warm, welcoming, and personalized care that defines the CareOne experience. With over 55 locations to support, the existing website was no longer scalable or easy to manage—posing challenges for both users and administrators alike.
Our Approach
CareOne partnered with Matchfire to completely reimagine its digital presence. Our goal was to modernize the platform without overcomplicating it while prioritizing accessibility, ease of use, and meaningful content organization. We approached the project through four key pillars:
- User-Centered Design: We created a brand-new design system inspired by CareOne’s home-like, peaceful environments—featuring soft color palettes, open layouts, and friendly typography to convey warmth and approachability.
- Modern, Maintainable Tech: We rebuilt the site using a stable, flexible platform to support long-term content growth and enhance performance across all locations.
- SEO Optimization: An SEO-first architecture was implemented, featuring restructured URLs, semantically rich content blocks, and best practices for metadata to enhance search rankings.
Performance Improvements: The new site architecture features caching, lightweight design components, and image optimization—all of which contribute to a significantly faster experience.
Execution
Our process included a strategic collaboration with CareOne stakeholders to understand the brand’s core values and operational needs. From there:
- Strategic Planning: We mapped out a phased delivery plan that aligned with business objectives and internal capacity.
- Design Overhaul: A complete redesign introduced a calm, modern visual system that reflects CareOne’s in-person environments, while remaining flexible for multi-location needs.
- Structured Development: We re-platformed the site to a modern CMS that improved speed, security, and ease of updates for internal teams.
- QA and Launch: Rigorous device testing and user feedback sessions ensured a polished, accessible experience across all devices.
Effortless Management
CareOne’s expansive website required a flexible design and development approach to support its wide range of content needs. Matchfire built a dynamic library of reusable components within the CMS, giving the CareOne team the ability to easily drag, drop, and rearrange elements to create custom pages. This modular system empowers their team to scale content efficiently while maintaining a consistent look and feel across the site—ultimately streamlining content management and ensuring a more seamless experience for their users.
Results
The transformation of CARE-One.com delivered measurable improvements across user experience and performance:
- 50% Faster Load Times: Speed optimizations led to significantly reduced bounce rates and smoother browsing experiences.
- 30% Increase in Organic Traffic: SEO enhancements boosted visibility, helping more families find the right location and care options.
- Improved Wayfinding: Individual pages for locations and service offerings made it easier for users to find and connect with CareOne’s offerings.
- Brand Alignment: The new site authentically reflects the compassionate, individualized care that CareOne is known for—bridging the digital and real-world experiences.
Conclusion
Through thoughtful design, SEO-forward architecture, and stable modern development practices, Matchfire helped CareOne create a digital platform that is both emotionally resonant and technically sound. The new CARE-One.com honors the brand’s core mission—nurturing the mind, body, and soul—while making it easier for families to find the care they need.
