Grapes & Grains
More than a digital storefront
What began as a replatforming project for the client’s current wine and spirits ecommerce website quickly evolved into something much larger: the birth of Grapes & Grains, a new online destination for wine, spirits, and specialty beverages. With an ambitious vision and a competitive industry landscape, the client partnered with Matchfire to create a website and brand that could scale, stand out, and engage customers in new ways.
The Challenge
With growing demand for premium products, the client needed a modernized digital platform capable of fueling business growth and elevating their brand presence. They were looking for:
- A fresh brand identity that could compete in the premium beverage market.
- An e-commerce experience optimized for discovery, checkout, and repeat customers.
- A scalable platform to support future growth, marketing campaigns, and integrations.
- A website that stood apart from industry competitors, offering not just products but also storytelling and education.
Our Approach
Matchfire recognized this project as an opportunity to build a whole new brand presence for the client. Our team led the process from brand development through launch, focusing on three core areas:
- Brand Identity – Collaborating closely with the client, we developed the Grapes & Grains brand to reflect sophistication, curiosity, and craft.
- Design & UX – We created an immersive, intuitive user experience that highlights product discovery while elevating the brand’s storytelling.
- Technology & Infrastructure – We built the website on a scalable platform, optimized for e-commerce performance, secure transactions, and future growth.
STOREFRONT
With an extensive catalog of products, Grapes & Grains Merchants needed a storefront that made discovery seamless. Matchfire designed an intuitive filtering system within each category, allowing shoppers to quickly find exactly what they’re looking for. Product detail pages make browsing engaging, and a custom slide-out cart ensures customers can review their selections without interrupting their shopping experience.
The Solution
The new Grapes & Grains website delivers a best-in-class digital shopping experience:
- A unique brand identity brought to life online through typography, imagery, and tone.
- A modern e-commerce platform designed for speed, flexibility, and seamless checkout.
- Curated shopping flows that encourage exploration, whether browsing rare whiskey, fine wine, or everyday favorites.
- Integrated tools for marketing, customer engagement, and analytics to fuel ongoing growth.
AUTOMATED EMAILS
To enhance customer communication, Matchfire integrated custom Klaviyo-powered email automations directly with the site’s backend. Purchasers now receive timely, branded emails such as order confirmations, while interested shoppers are notified with “back in stock” alerts for previously sold-out products. These automated touchpoints keep customers informed and connected throughout their shopping journey.
Conclusion
The Grapes & Grains website is more than a digital storefront — it’s the foundation of a brand with vision. By combining strategy, design, and technology, Matchfire helped transform a replatforming project into a launchpad for long-term success. The site not only sets a new standard in its industry but also positions Grapes & Grains as a leader in the evolving online beverage market.