Ivybrook Academy
Replatforming Ivybrook Academy: A Smarter Brand Experience for Scalable Growth
Ivybrook Academy—a leader in the premium, private pre-school space—partnered with Matchfire not just for a rebrand, but for a full-scale digital transformation. As the school expanded nationally, it needed more than a new look — it needed an ecosystem. We repositioned the company relative to the crowded early education category, updated their brand visual identity and narrative, and reimagined their digital experience from the ground up, consolidating dozens of fragmented local sites into one scalable platform. Through a unified CMS, intuitive UX, refined messaging, and updated brand design, we created a system built for growth — empowering Ivybrook to onboard new locations faster, streamline operations, and elevate the brand experience across every touchpoint.
The Opportunity
As Ivybrook opened new locations across the country, each franchise was managing its own standalone website. This led to inconsistent branding, inefficient onboarding, and a growing burden on internal teams to manage updates, troubleshoot issues, and maintain quality across dozens of separate platforms. We saw the opportunity to transform that into a single, unified digital experience. One platform that simplifies how new locations launch, how content is managed, and how the brand is experienced from the national level to the local campus.
The Solution
We developed a centralized digital platform with a guided Franchisee Site Builder at its core. New franchise websites can now be created in minutes using preloaded content and approved templates. Franchisees are equipped to manage their site content with confidence, while the Ivybrook team maintains visibility and oversight. This balance of autonomy and control allows Ivybrook to scale faster, without sacrificing consistency or adding complexity to the process.
Design That Builds Trust
We translated Ivybrook’s visual identity into a clean, mobile-friendly system that works across all screens and all locations. Structured layouts, intuitive navigation, and built-in flexibility allow each site to feel uniquely local while still delivering a seamless and professional brand experience.
Whether sharing curriculum information, highlighting school updates, or connecting with prospective families, every site reflects the values Ivybrook stands for—care, trust, and quality.
Smarter Insights, Better Decisions
To support long-term decision making, we implemented sitewide analytics and created a performance dashboard tailored to Ivybrook’s needs. The team receives monthly reporting and strategic reviews, helping them track engagement, identify content trends, and make data-informed decisions with confidence. With better visibility comes better support and smarter growth.
Reliable Infrastructure for National Growth
Behind the scenes, the platform is hosted and maintained by Matchfire. It includes enterprise-grade security, daily monitoring, full backups, and a 99.9 percent uptime guarantee. Ivybrook no longer needs to worry about fragmented systems or downtime. They have a trusted, stable platform that grows as they do.
Post-Launch Impact
With the new platform in place, Ivybrook’s team can now launch a new franchise site in a fraction of the time it once took. Support requests have decreased as franchisees become more self-sufficient. The brand is consistent across every location, and internal resources are no longer tied up in manual updates or vendor handoffs. A process that once required multiple platforms and outside support is now managed in house, with speed, clarity, and control.
This platform isn’t just a website solution. It’s a growth solution. It enables faster onboarding, more confident franchisee engagement, and stronger brand integrity. It reduces operational overhead while preparing Ivybrook for its next phase of expansion. And it positions Matchfire not just as a vendor, but as a long-term partner in Ivybrook’s national growth.
We continue to support Ivybrook as the platform evolves. Our team handles hosting, performance monitoring, and monthly Google Analytics reporting to ensure Ivybrook stays informed, agile, and ready to grow. With new locations launching regularly and a growing network of franchisees to support, Ivybrook now has a digital system that scales with purpose and a trusted partner behind it.
