Marmalade
When You Need Something a Little Sweet
Marmalade Moscato was a natural fit. Good day, bad day or Wednesday. Not too sweet. Not too tart. And just a hint of effervescence. Toast to anything.
The Ask
Grape grower, Gary Agajanian came to us with a concept to produce a sweet wine – Marmalade, made from Orange Muscat. Our job was to create a brand identity that evoked a sense of playfulness, yet established shelf-presence and credibility. The need was to position the brand above the standards seen in the inexpensive, sweet wine category.
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The Solution
To elevate the brand above the competition and comparable to premium wine, we created a contemporary logo and color palette of contrasting colors, coupled with the texture, varnish spot treatments and stark white classic crest paper and a standard Bordeaux bottle shape.
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