A new kind of background check.

Garbo is dedicated to closing the information gap when online dating, interviewing, or meeting new connections in person for the first time. They aim to proactively prevent crimes against women and members of the LGBTQ+ community by providing a simpler, more comprehensive background check.

The Ask

Matchfire was tasked with developing a memorable brand identity and design language for Garbo — conveying the platform’s serious nature in an empowered way.

The Solution

To stay true to Garbo’s desire for promoting transparency, design was kept clean and minimal, relying on thoughtful use of color and typography. Black, white, and shades of gray speak to the platform’s serious nature, while a vibrant orange was selected to represent empowerment.