Matchfire aligns with select partners that will enhance our strategy to move your brand forward.
The Purpose Collaborative
Matchfire is a founding member of Carol Cone’s Purpose Collaborative, a network of thought leaders and industry experts working together to provide problem solving for leading brands. As members, we’re proud to offer The Purpose Immersion and Strategy Sprint Process.
Purpose Collaborative members pioneer breakthrough programs that bring brand purpose to life, engaging employees, communities, and consumers. Driving value across every metric, bringing purpose into the core of your business is the single most important action you can take.
Carol is the founder of the Purpose Collaborative, and Carol Cone ON PURPOSE. As Senior Counsel for Matchfire, we leverage her more than 30 years’ experience in Purpose and CSR. She’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. Her groundbreaking work includes: Avon Breast Cancer Crusade, Reebok Human Rights Awards, American Heart Go Red for Women, American Lung Association Lung Force, PNC Grow Up Great, Microsoft YouthSpark and The Vaseline Healing Project. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about “how” brands and companies express their values and character through authentic engagement with society.
Also part of the Carol Cone’s Purpose Collaborative, Elizabeth Davis is a millennial guru, having led millennial efforts for The Coca-Cola Company's Global Sustainability team. Working closely with The Coca-Cola Foundation, she oversaw the company's strategic sustainability plan and budget and managed key partnerships. She is a World Economic Forum Global Shaper, Truman Scholar, LEED Green Associate and an expert in public-private partnerships, certified by the International Business Leaders Forum. Davis began her purpose-led career working with diverse organizations: The World Wildlife Fund, Kath Williams & Associates, and in Senator Max Baucus's office as a member of his Agricultural staff.