Download Your Copy of The Marketing Matrix

The Marketing Matrix

This document is a deceptively simple tool similar to The Business Model Canvas that will save you time and help you plan the most successful digital experience possible. It also keeps your teams aligned around your goals for each of your most valuable personas. With The Marketing Matrix you can:

  • Map your Personas to engaging user-centric experiences
  • Capture logical, emotional and differentiation triggers
  • Map key content to best placements
  • Plan immediate and ongoing conversion actions
  • Align the entire user experience to business goals
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On the Blog

Read more about this document's origin story and how to use it in our post, The Marketing Matrix: Red Pill or Blue Pill? Part One: Creating Digital Experiences People Care About.

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