UNICEF Trick Or Treat
A Little Box, a Little Fun & a Lot of Donations
UNICEF’s Trick-or-Treat Campaign is an American tradition embodying the spirit of kids helping kids. Hundreds of celebrities, influencers and thousands of their fans have joined them to raise millions for #good.
![UNICEF website Mockup](https://matchfire.com/wp-content/uploads/2019/05/unicef_mockup.png)
The Ask
UNICEF needed to bring the Trick-or-Treat Campaign to the digital world. With limited resources, they needed a solution that would build upon itself year after year.
![UNICEF halloween boxes](https://matchfire.com/wp-content/uploads/2019/05/boxes.jpg)
The Solution
In the first year of online execution, the infrastructure was built. Integration with Blackbaud enabled fundraising efforts and social media drove viral engagements. Year two saw a 250% increase in all KPIs with 250,000 unique visitors, 68,000 engagements, as well as media pickups from TODAY Show, USA Today, People, and more.