SESI

SESI partnered with Matchfire to develop a unified brand identity and toolkit that could be deployed across all school environments. The objectives were clear:

• Strengthen brand equity with consistent signage, templates, and physical environment elements.
• Build a flexible toolkit that schools could easily apply in classrooms, offices, and communications.
• Deliver a comprehensive planogram to guide long-term implementation and preserve brand integrity.
• Create a structured, recognizable visual identity for SESI’s learning pathways, Bloom, Spring, and Spark.

We began with a discovery and assessment phase, auditing SESI’s current brand assets and physical touchpoints across multiple school locations. This included competitive analysis, stakeholder input, and a review of existing corporate branding. Insights revealed two critical challenges: a lack of cohesion in the way SESI schools presented themselves physically, and a disconnect between the learning pathway models and how they were visually represented.

Guided by SESI’s vision to inspire, educate, and support individualized learning, Matchfire developed a creative direction rooted in consistency, inclusivity, and clarity. Drawing on the organization’s existing brand personality, compassionate, confident, and supportive, we designed a system that could unify the diverse school network while leaving room for local flexibility.

Our design solutions focused on creating cohesive visual elements across every level of the SESI brand experience:

• Color & Gradient Identity: We optimized the use of SESI’s core navy, cyan, green, and gray colors, and introduced a fresh cyan-to-green linear gradient. This dynamic gradient became a signature anchor element, featured alongside SESI’s three-leaf icon, appearing in iconography, signage, print collateral, and digital applications. It injected vibrancy while reinforcing consistency.
• Iconography for Learning Pathways: We created distinctive icons for Bloom, Spring, and Spark, designed as a family to reflect SESI’s structured learning models. Each icon is simple yet powerful, evoking growth, transition, and ignition, themes tied directly to each pathway’s educational philosophy.
• Messaging Icons for Key Themes: A set of icons for Inspire, Transform, Empower served as visual shorthand for SESI’s mission and were applied across communication materials, anchoring the brand story.
• Print & Collateral Templates: Flyers, posters, hop-up banners, and letterhead were redesigned for clarity and adaptability, ensuring that all SESI schools could present a unified identity across outreach and administrative functions.

From room signs and lobby decals to entrance branding, monument signage, and door mats, we developed scalable signage templates adaptable to different school footprints.

To ensure sustainability, we produced a detailed brand planogram document, including rules for implementing signage, entrance elements, color application, and icon usage. This ensured local administrators had clear guidance to maintain SESI’s unified identity over time.