Malaria Sucks
Raising Awareness of a Serious Issue
Malaria No More envisions a world where no one dies from a mosquito bite. The organization mobilizes the political commitment, funding, and innovation required to achieve what would be one of the greatest humanitarian accomplishments – ending malaria within our generation.
The Work
The nonprofit organization worked with Matchfire to bring critical awareness to their Malaria Sucks campaign, with the goal to drive donations, educate about the issue and spark action.
Bringing the campaign message to life, Matchfire built a strategic awareness, donation driving campaign for World Malaria Day. The campaign objective was to highlight the symbolism of a lollipop – a symbol of the children of Africa and their childhood.
The website was focused on collecting donations, but also included a section to highlight user generated content, collected from social media platforms.
