Malaria Sucks
A successful campaign to put something fun in something terrible.
Malaria No More envisions a world where no one dies from a mosquito bite. The organization mobilizes the political commitment, funding, and innovation required to achieve what would be one of the greatest humanitarian accomplishments – ending malaria within our generation.
The Ask
The goal was to help raise awareness and donations through the Malaria Sucks campaign and create a website that induces action.
The Solution
Launching on World Malaria Day, the Malaria No More Malaria Sucks campaign helped raise awareness for the cause through the use of a digital and physical object – an orange lollipop (‘Sucks’ – see what they did there?!) Much like Livestrong yellow bracelet, the lollipop took on a life of its own among supporters and celebrities alike. The website featured some nice imagery, video, and slight parallax effects as well as what is known as the “Suck Generator,” a cheeky app that allowed for photo uploads with orange lollipops.