Boys and Girls Club
Creating a Movement for America's Youth.
The mission of the Boys & Girls Clubs of America is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
![Website Mockup for Boys and Girls Club](https://matchfire.com/wp-content/uploads/2019/05/bgc_mockup.png)
The Ask
The Great Futures Campaign is the Boys & Girls Clubs of America 5 year initiative to open the door to Great Futures for kids across America. Our role was to build a hub for the campaign at GreatFutures.org that allowed users to take action by donating, sharing on social or entering their email address.
![Mock up of the Boys and Girls club website](https://matchfire.com/wp-content/uploads/2019/05/mockup2.jpg)
![Three kids sitting wearing a Boys and Girls Club shirt](https://matchfire.com/wp-content/uploads/2019/05/sc_2-3.jpg)
The Solution
We built a hub which aggregated actions in a real-time tracking meter that counts doors opened. In addition to the site, we launched a social strategy to encourage campaign participation. This included a strategy and content for their July 31st public launch in New York City that culminated in a 3:00 p.m. “Bell Heard ‘Round the Web” digital disruptor and live celebrity performance. Campaign highlights included: $1M sponsor donation match promoted on the website and social channels, over 400M impressions from GFC content posted by partners including Disney, Coca-Cola, and Taco Bell, and celebrity support from Nick Cannon, Shaun White & Jennifer Lopez.