Big Brothers Big Sisters
Since 1904, Big Brothers Big Sisters has operated under the belief that inherent in every child is incredible potential. As the nation’s largest donor-and volunteer-supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 5 through young adulthood in communities across the country.
Our task was to build a long-term strategic plan for acquisition, optimization and retention of corporate partners, as well as serve in a team-extension capacity to assist in developing relationships.
We worked with Big Brothers Big Sisters to develop the corporate alliance strategy to be integrated into their national platform and brand campaign, Start Something. Our work led to successful corporate partnerships with companies including Subaru, Edible Arrangements, Neiman Marcus, Nivea, Tostitos, and Best Buy.