Our Matchfire Innovation Group builds and invests in ideas that consumers love to drive lasting value. Combining data intelligence and marketing strategy to design and develop technology platforms that generate measurable impact. We call it MarTech.
WE BELIEVE IN THE POWER OF STORY
Stories fuel our imagination, solidify our common bonds, and inspire us to greater heights.
WE BELIEVE TECHNOLOGIES SHOULD ENHANCE REAL-LIFE EXPERIENCES, NOT REPLACE THEM
Changes in data, technology, and social have created opportunities around what we do, how we do it, and what we can achieve.
WE BELIEVE IN BUILDING MEANINGFUL COMMUNITIES AND ENDURING RELATIONSHIPS
Consumers desire a purpose. They seek to be involved, to make a difference, and to create or find meaning in their lives.
WE BELIEVE WE CREATE GREATER VALUE BY ENABLING OTHERS TO CREATE VALUE
A virtuous cycle results from exposing data and empowering people through experiences, products, and services.
WE BELIEVE OUR COMPANIES SHOULD REFLECT THE DIVERSITY OF THE WORLD WE LIVE IN
Innovation, disruptive ideas, and passion can come from anywhere and anyone; regardless of education, nationality, gender, or age.
WE BELIEVE AN ORGANIZATION’S VALUES & ACTIONS MATTER MORE THAN EVER BEFORE
Shared values encourage connections and drive the ability to create positive social impact as consumers seek a greater meaning.
We focus on what excites us.
Turning data into stories
Mobile phone, tablet, computer, and social network usage is increasing every day—and so is the amount of data being created across this ecosystem. When people receive tangible benefits from granting brands access to their personal data, they are more willing to do so. To be heard. To contribute to a larger cause.
Marketplaces—in the broadest sense—are spaces in which supply and demand transact; whether through monetary transactions or the exchange of services or information. Like eBay, uber, or airbnb, digital marketplaces are reducing friction between consumers and suppliers, empowering markets, and creating new profit and sharing opportunities in the process.
Internet of things
Devices are becoming increasingly “aware” of the context around them, adapting to changes in their environment. Location-aware phones, wearables, RFID tags, and sensors like ibeacons, give humans a tailored experience as they move through spaces.
The online space has always been a mecca for special interest groups and passionate communities to flourish. As technologies evolve their abilities to target, function on location, and more, there is a greater opportunity to build and support niche or microcommunities.