Inspiring tomorrow’s teachers
Personalized career guidance offering resources, experiences and connections
TEACH.org helps navigate the process of becoming a teacher and offers support as candidates take their first steps to becoming tomorrow’s educators. TEACH.org came to Matchfire looking for a website redesign that would inspire candidates and provide customized guidance to anyone considering the profession. Matchfire was able to develop a custom tool that generates personalized career roadmaps for candidates based on their grade level, interests and personal desires. Matchfire also developed custom functionality that searches all Teacher Preparation and Certification Programs in the U.S. As the project progressed it became clear that TEACH.org needed a brand refresh to better reflect their story and mission. In response, Matchfire reenergized the brand with a new, modern logo. In parallel to the launch of the national TEACH.org site, we launched a microsite for TEACH.org’s Dallas-Fort Worth division. Over the next few years, TEACH.org will evolve and offer microsites for all 50 states and hundreds of major cities. The launch was announced during ESPN’s College Football National Championship which garnered over 26,000,000 viewers.