Launching a healthcare brand
A complicated concept becomes personable
SingleCare is a next generation healthcare company empowering both patients and providers by removing the middle-man and putting them into a direct economic relationship with each other. The world of healthcare can be a confusing place, with constantly changing rules and regulations. SingleCare presented us with a unique mission: to make their brand messaging clear to two distinct groups – patients and medical providers. We gave SingleCare’s existing creative materials a facelift and refreshed their website in preparation for their launch. We created custom marketing materials for both patients and providers, including email marketing templates, direct mailers, and welcome kits explaining the benefits of SingleCare. All in all, we provided consumer and merchant positioning, brand messaging, print, collateral, digital as well as a market launch strategy. We continue to advise the brand on content marketing.