Cable Networks With a Conscience
Our team originally engaged with NBC Universal to create pro-social platforms for networks including USA Network, Telemundo and mun2. From developing the core cause platform strategy to creating promotional partnerships and customizable community engagement opportunities, our team worked alongside the community affairs and marketing teams to change conversations around health and wellness, diversity and inclusion, and education.
Most recently, we partnered with NBC Universal and its corporate social responsibility team to create a fully integrated cause movement strategy across all of its cable networks, as well as identify potential brand partners to help elevate the social justice issues at hand. “Erase The Hate” will launch in 2017.