Helping Families Live Unlimited
Creating an engaging experience through effective storytelling
Every day someone is born with muscular dystrophy and many other life-threatening diseases that take away their freedom to walk, to talk, to run and play. MDA fights every day to help these people live longer and grow stronger. In parallel with the launch of MDA’s rebrand and marketing automation strategy, we created three websites for Muscular Dystrophy Association to increase awareness that caused action through an optimized user experience and engaging digital content. The sites we created include MDA.org, a comprehensive resource featuring content from current research to how to get involved; Strongly, presenting first-hand accounts of MDA families and the latest MDA news; and Live Unlimited, a live digital campaign hub. The Live Unlimited campaign hub retargets MDA supporters and the general public to view, click and share their aspirational moments of people living unlimited, both big and small, driving awareness that in turn leads to convergence.