Grammy® Charities

Supporting GRAMMY Foundation® and MusiCares Foundation®

Creating an engaging experience through effective storytelling

Since 2002, GRAMMY® Charities has held year-round VIP experience and memorabilia auctions to support their charities, The GRAMMY Foundation® and MusiCares Foundation®.

Top artists from every decade and genre are represented, drawing bidders from all around the world. The charities depend upon Matchfire to handle these valuable items with extreme care from the time we obtain them from GRAMMY Headquarters in Los Angeles to the time they reach their new owner.

Matchfire has also provided the catalyst for GRAMMY Charities to garner much sought after promotion on eBay, while in turn providing eBay social media restricted access to GRAMMY events, partnering with them to run GRAMMY related contests boosting exposure for the auction.

To date, total proceeds for the charities are over $4.1 million.

Strategic Solutions:

  • CSR and Social Good Strategy

Management Solutions:

  • Cause Marketing and Fundraising

Engagement Solutions:

  • Digital Experience Design & Development

Innovation Solutions:

  • Auction Management and Fulfillment
View all Case Studies