Great Futures Campaign
Simple actions make a big difference
The first national digitally driven campaign
The Great Futures campaign is Boys & Girls Clubs of America’s five-year initiative to open the door to Great Futures for kids across America. We built a campaign hub at GreatFutures.org that invited users to commit through donation, social share or volunteerism. The site aggregated and celebrated user stories and their impact. We also launched a social campaign for the public launch of the campaign in New York City that culminated in a 3:00 p.m. “Bell Heard Round the Web” digital disruptor and live celebrity performance. So far, the campaign has generated $1 million in sponsor donation match, over 400 million anticipated impressions from partner content (including Disney, Coca-Cola & Taco Bell) along with celebrity support from Nick Cannon, Shaun White & Jennifer Lopez.