Boys and Girls Club

Great Futures Campaign

Simple actions make a big difference

The first national digitally driven campaign

The Great Futures campaign is Boys & Girls Clubs of America’s five-year initiative to open the door to Great Futures for kids across America. We built a campaign hub at GreatFutures.org that invited users to commit through donation, social share or volunteerism. The site aggregated and celebrated user stories and their impact. We also launched a social campaign for the public launch of the campaign in New York City that culminated in a 3:00 p.m. “Bell Heard Round the Web” digital disruptor and live celebrity performance. So far, the campaign has generated $1 million in sponsor donation match, over 400 million anticipated impressions from partner content (including Disney, Coca-Cola & Taco Bell) along with celebrity support from Nick Cannon, Shaun White & Jennifer Lopez.

Strategic Solutions:

  • CSR and Social Good Strategy

Management Solutions:

  • Social Media and Reputation Management
  • Cause Marketing and Fundraising

Engagement Solutions:

  • Digital Experience Design & Development
  • Multichannel Campaign Development
  • Concepting and Design Services
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