Life is Why We Give
Retail platform strategy and development with results to show
We helped the American Heart Association leverage their expansive corporate partnership database to create a national call-to-action platform campaign around giving. The campaign, dubbed Life Is Why We Give, launched in June 2015 and implored Americans everywhere to come together at the same time to declare their support for American Heart Association. Driven primarily by retailers around the country going directly to consumers through point-of-sale “register” asks, the campaign included an interactive digital HUB, an online giving overlay, and a national marketing campaign including advertising through traditional, digital and social outlets; aggressive media relations, organic social media chatter and marketing through all relevant American Heart Association communication vehicles.