Giving Tuesday marks a time at the onset of the holiday season when people engage in charitable giving. Following a trio of post-Thanksgiving holiday consumer shopping events—Black Friday, Small Business Saturday, and Cyber Monday—Giving Tuesday first launched in 2012, by the United Nations Foundation and the 92nd Street Y. To date, the giving holiday has seen upwards of $170 million donated to nonprofits and causes.
Matchfire is pleased to announce major initiatives for social good, launching on Giving Tuesday, through the holiday season and beyond.
Muscular Dystrophy Association —
Give to #LiveUnlimited
Muscular Dystrophy Association (MDA) launches their Giving Tuesday campaign today, aimed at raising $100,000 for research, care, and support for those living with the disease. Leveraging their successful #LiveUnlimited campaign from summer 2016, MDA challenges everyone on Giving Tuesday to Give to #LiveUnlimited.
eBay for Charity — Giving Tuesday 2016
Matchfire Auctions will launch more than 300 items for eBay for Charity and their clients on Giving Tuesday. Charitable consumers and fans alike can bid on star-studded products and experiences that exceed the imagination—everything from a VIP trip for four to New York Fashion Week courtesy of fashion icon Cynthia Rowley, to a swim session with Olympic legend Michael Phelps. Other items up for bid include sitting pit-side to cheer on Danica Patrick during a 2017 NASCAR® race, a guitar signed by Katy Perry, and tour swag from Taylor Swift and Alicia Keys. These auctions will benefit a range of charities such as Keep a Child Alive, Feeding America, John Wayne Cancer Foundation, Michael Phelps Foundation, and the GRAMMY® Foundation. The GRAMMY® Foundation will auction off both one-of-a-kind memorabilia and highly sought after mentorship experiences with songwriters and producers like Aaron Camper and Paul Starkey. The full list of Giving Tuesday charity auctions can be found here.
United Nations Development Programme —
The United Nations Development Programme (UNDP) launches their public platform for fundraising: Digital Good. With a focus on development, not charity, Digital Good is bolstering its take down on global poverty through its Global Goals initiatives. By funding development and establishing sustainable solutions to address the core root of poverty, the UNDP has set their sights on wiping out poverty permanently. Stories on the Digital Good platform highlight current initiatives that donors can support, such as the Solar Grandmas program in West Africa’s Burkina Faso. These elderly women are receiving critical training to provide electricity across the region where more than 12.5 million Burkinabé are without energy The program is also generating sustainable jobs. Visitors of Digital Good can donate or raise funds with peers for the programs that matter most to them, in addition to tracking progress on those they support.
All the Rooms — #LetHawaiiHappen
All The Rooms partnered with the Hawaii Visitors and Convention Bureau to encourage travelers to book their dream vacations with a social good twist. Those looking to escape to warmer climates can book travel with All The Rooms from November 15-December 20, and use their wanderlust for good. Portions of travel fees will benefit the Whaleman Foundation. For more than two decades, Whaleman has supported the education and protection of our oceans inhabitants—specifically whales, dolphins, and porpoises—and their habitats. Travelers and dreamers alike may also enter into a sweepstakes, with the winner receiving an exclusive whale watching excursion with Whaleman ambassador, actor Adrian Grenier.
The prize includes roundtrip airfare and accommodations for two to Dana Point, CA.
ICYMI: Earlier this year, Matchfire shared with you our best practices for launching your Giving Tuesday campaign. As you evaluate your campaign this year, take a read through this post and start planning for next Giving Tuesday.